Akebono Brake Corporation Receives Third Import Product Award

Import Vehicle Community names Akebono EURO® Ultra-Premium brake pads “Best Overall Import Aftermarket Product or Product Line” for Third Year

LAS VEGAS — Oct. 31, 2017 — The Import Vehicle Community, a segment of the Auto Care Association, today recognized the Akebono EURO® Ultra-Premium brake pads with its “Best Overall Import Aftermarket Product or Product Line” award. The Akebono team, led by Dr. Wilm Uhlenbecker, President and CEO, Akebono Brake Corporation, accepted the award at the 2017 Automotive Aftermarket Product Expo (AAPEX) in Las Vegas.

“We are gratified to receive this award for our EURO brake pads for the third time,” said Ken Selinger, Director of Aftermarket Sales and Marketing, Akebono Brake Corporation. “The win is a confirmation of the effectiveness of Akebono Ceramic Technology® and of our best-in-class performance and control of noise, vibration and harshness for European applications.”

The Import Product and Marketing Awards recognize innovative products and marketing programs designed to serve the import aftermarket. Winners are selected based on superiority in areas of commercial success, quality of reputation, market demand, distribution, presentation and packaging, and highest profit potential for the distribution chain.

This is the third time in four years that Akebono’s EURO Ultra-Premium ceramic brake pads – which are designed exclusively for European vehicles – have been named the “Best Overall Import Aftermarket Product or Product Line.” The EURO Ultra-Premium brake pad line is engineered from carefully selected materials for consistent, smooth stopping power, while virtually eliminating brake dust and noise.

In making its selection, the Import Vehicle Community, formerly the Auto International Association (AIA), considered various contenders for import vehicle product and marketing solutions in ten categories.

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About Akebono Brake Corporation

Akebono Brake Corporation is a leader in advanced brake and friction material development and production, with a focus on noise, vibration and harshness (NVH) analysis and control. Akebono manufactures a wide range of brake friction materials and foundation brake assemblies, including disc brake calipers and drum brakes. The company’s commitment to innovation, process improvement, quality control and customer service has positioned it as a key resource for leading OEMs, Tier I brake suppliers and the automotive aftermarket. For more information, visit www.akebonobrakes.com.

About Akebono Brake Industry Co., Ltd.

Akebono Brake Industry Co., Ltd. (TSE: 7238), founded in 1929, is a world leader in advanced brake and friction material development and production. The Akebono Group operates R&D centers and manufacturing facilities worldwide, including in Japan, the United States, Europe and Asia. Akebono has been supplying and jointly developing brake systems with the McLaren Formula 1 team since 2007. For more information, visit www.akebono-brake.com/english/.

Contact
Chelsea Komblevicz
The Quell Group
(248) 649-8900
CKomblevicz@quell.com

Ken Selinger
Akebono Brake Corporation
(248) 994-7942
Ken.Selinger@akebono-usa.com

Proudly Made in the USA

Akebono Brakes are trusted by manufacturers globally, delivering superior braking power, quiet performance, and longer rotor and pad life. As a pioneer of ceramic friction technology, Akebono is proud to manufacture 100 percent of its aftermarket brakes in the USA. Enjoy a smoother ride and clean wheels with Akebono Brakes.