Akebono continues expansion of brake coverage with nine new part numbers

Farmington Hills, Mich. – Oct. 25, 2016 – Akebono Brake Corporation continues its recent expansion of brake pad coverage with the announcement of nine new part numbers to its Pro-ACT®, Performance® and EURO® Ultra-Premium ceramic disc brake pad lines. This introduces premium brake coverage to an additional 5.8 million domestic, European and Asian vehicles. Akebono has released a total of 25 new part numbers this month, expanding total coverage to more than 10.4 million vehicles.

The nine part numbers fit 21 new models from years 2012 to 2017, including the following popular vehicles: Audi A8 Quattro, Acura RDX and TLX, Cadillac Escalade, Chevrolet Silverado, Ford Edge and Fusion, GMC Sierra, Honda Accord, Jeep Cherokee, Lincoln MKZ and Nissan Pathfinder.

Of the nine, five are the Pro-ACT brand, three are Performance, and one is EURO. Akebono’s Ultra-Premium ceramic disc brake pads are 100 percent made in the United States and are formulated to increase rotor life, enhance braking power and control and reduce noise, vibration and harshness (NVH).

“As the demand for Akebono premium ceramic brake pads continues to grow, we will continue to formulate our enhanced braking technology for a wider array of vehicles,” said Ken Selinger, Director, Akebono Aftermarket Sales and Marketing. “Akebono consistently delivers unmatched quality and performance in all of our aftermarket products—resulting in fewer comebacks and higher profits, leading to a more successful business for our clients.”

A complete listing of Akebono aftermarket brake applications can be found in the online catalog at www.akebonobrakes.com or directly at http://showmetheparts.com/akebono/.

Akebono Pro-ACT, EURO and Performance Ultra-Premium ceramic brake pads offer the most application-specific friction formulations in the market and are OE-engineered to enhance the model-specific performance demanded by each vehicle. Akebono’s ultra-premium brake products are 100 percent made in the U.S.A., are environmentally friendly and adhere to the low copper requirements under California and Washington restrictions.

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About Akebono Brake Corporation

Akebono Brake Corporation is a leader in advanced brake and friction material development and production, with a focus on noise, vibration and harshness (NVH) analysis and control. Akebono manufactures a wide range of brake friction materials and foundation brake assemblies, including disc brake calipers and drum brakes. The company’s commitment to innovation, process improvement, quality control and customer service has positioned it as a key resource for leading OEMs, Tier I brake suppliers and the automotive aftermarket. For more information, visit www.akebonobrakes.com.

About Akebono Brake Industry Co., Ltd.

Akebono Brake Industry Co., Ltd. (TSE:7238), founded in 1929, is a world leader in advanced brake and friction material development and production. The Akebono Group operates R&D centers and manufacturing facilities worldwide, such as in Japan, the United States, Europe and Asia. Akebono has been supplying and jointly developing brake systems with the McLaren Formula 1 team since 2007. For more information, visit www.akebono-brake.com/english/index.html.

Contact

Chelsea Komblevicz
The Quell Group
(248) 649-8900
ckomblevicz@quell.com

Ken Selinger

Akebono Brake Corporation
(248) 994-7942
Ken.Selinger@akebono-usa.com

Proudly Made in the USA

Akebono Brakes are trusted by manufacturers globally, delivering superior braking power, quiet performance, and longer rotor and pad life. As a pioneer of ceramic friction technology, Akebono is proud to manufacture 100 percent of its aftermarket brakes in the USA. Enjoy a smoother ride and clean wheels with Akebono Brakes.