Akebono Introduces Eight New Part Numbers, Expanding Aftermarket Coverage for More Than 2 Million Vehicles

Farmington Hills, Mich. – May 23, 2018 – Akebono Brake Corporation has recently introduced eight new part numbers to its Pro-ACT®, Performance® and EURO® Ultra-Premium Ceramic Disc Brake Pad lines, expanding vehicle coverage by 2.1 million vehicles.

Akebono Launches “Brake into the Action” Spring Promotion Offering Unlimited Rewards to Repair Service Technicians

Farmington Hills, Mich. — April 2, 2018 — From April 1 to June 30, Akebono Brakes is rewarding professional technicians with incentives each time they install Akebono Pro-ACT®, EURO®, and Performance® Ultra-Premium Ceramic Disc Brake Pads. The Akebono “Brake into the Action” promotion offers technicians in the U.S., Canada and Latin America $2.50 USD for each documented kit of Akebono pads installed. Additionally, participants in the U.S. and Canada can enter to win one of ten top prizes, valued up to $10,000 each.

Akebono Releases 31 New Part Numbers, Expanding Aftermarket Coverage for Akebono Ultra-Premium Ceramic Disc Brake Pads

Farmington Hills, Mich. — March 08, 2018 — Akebono Brake Corporation released 31 new part numbers, expanding vehicle coverage of its Pro-ACT®, Performance® and award-winning EURO® Ultra-Premium Ceramic Disc Brake Pad lines by almost nine million vehicles.

Akebono Brake Corporation Receives Third Import Product Award

Import Vehicle Community names Akebono EURO® Ultra-Premium brake pads “Best Overall Import Aftermarket Product or Product Line” for Third Year

Russell Stebbins Appointed Director of Aftermarket Business Unit at Akebono Brake Corporation

Farmington Hills, Mich. — August 3, 2017 — Akebono Brake Corporation has appointed Russ Stebbins to the newly created position of director, aftermarket business unit, according to its president and CEO, Wilm Uhlenbecker.

Stebbins will be responsible for leveraging Akebono’s industry-leading braking technologies to secure new opportunities for growth of the company’s aftermarket business in NAFTA and LATAM regions.

Akebono Adds 13 New Part Numbers, Continues Brake Rewards

Farmington Hills, Mich. — June 1, 2017 — Akebono Brake Corporation released 13 new part numbers, expanding vehicle coverage of its Pro-ACT®, Performance® and EURO® Ultra-Premium ceramic brake pad lines to more than 6.5 million additional vehicles in the U.S. and Canada.

Akebono Launches “Spring Brake Rewards” Incentives for Professional Technicians

Farmington Hills, Mich. — April 11, 2017 — Akebono Brakes is rewarding professional technicians with incentives when they install Akebono Ultra-Premium ceramic disc brake pads this spring. The Akebono “Spring Brake Rewards” program offers technicians unlimited rewards starting at only three sets of Akebono Pro-ACT®, EURO®, and Performance® Ultra-Premium ceramic brake pads installed. The promotion runs April 10 through May 31.

Akebono EURO® Ultra-Premium Brake Pads Named Best Overall Import Aftermarket Product by Import Vehicle Community

Farmington Hills, Mich. – Nov. 14, 2016 – Akebono Brake Corporation's EURO® Ultra-Premium ceramic disc brake pad line was awarded “Best Overall Import Aftermarket Product or Product Line" by the Import Vehicle Community, a segment of the Auto Care Association. The Akebono team, led by Dr. Wilm Uhlenbecker, President and CEO, Akebono Brake Corporation, accepted the prestigious award at the Automotive Aftermarket Products Expo (AAPEX).

Akebono continues expansion of brake coverage with nine new part numbers

Farmington Hills, Mich. – Oct. 25, 2016 – Akebono Brake Corporation continues its recent expansion of brake pad coverage with the announcement of nine new part numbers to its Pro-ACT®, Performance® and EURO® Ultra-Premium ceramic disc brake pad lines. This introduces premium brake coverage to an additional 5.8 million domestic, European and Asian vehicles. Akebono has released a total of 25 new part numbers this month, expanding total coverage to more than 10.4 million vehicles.

Akebono adds 16 part numbers, expanding coverage by 4.6 million vehicles

Farmington Hills, Mich. – Oct. 12, 2016 – Akebono Brake Corporation announced it has introduced 16 new part numbers to its Pro-ACT®, Performance® and EURO® premium ceramic brake pad lines. The pads are manufactured in the United States and expand coverage to more than 4.6 million additional late-model domestic, European and Asian vehicles.

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Proudly Made in the USA

Akebono Brakes are trusted by manufacturers globally, delivering superior braking power, quiet performance, and longer rotor and pad life. As a pioneer of ceramic friction technology, Akebono is proud to manufacture 100 percent of its aftermarket brakes in the USA. Enjoy a smoother ride and clean wheels with Akebono Brakes.