Farmington Hills, Mich. – July 28, 2021 - Akebono Brake Corporation is excited to announce the addition of Willy Molina to the Aftermarket Sales Team.  Molina will fill the role of Southeast District Manager reporting to Matt Kenefick Akebono Eastern Region Sales Manager.   Molina has 25+ years of experience in the Automotive Aftermarket that started out on the lube rack of a local repair shop which evolved into running 5 professional service centers. Willy spent 12 years in outside sales & store manager roles at AutoPlus/Pep Boys and Bennett Auto Supply.  After a few years at Dorman Products, Willy moved into his most recent position as Territory Sales Manager at Petro Choice.

Willy attended Tampa University where he earned his Bachelor of Business Management, he will be based out of his home office in Florida.  In his free time you will find Willy driving one of his classic cars, going to a car show, or hanging with his truck club friends; Central Florida Classic Trucks!

“Willy is a true sales professional with a strong passion for the Automotive Aftermarket and we are looking forward to him working closely with our Professional Installers, Fleets, Municipalities, Jobber Stores and Distributors” Stated Matt Kenefick.  

"My love for automotive runs deep in my blood, and my passion for vehicles matches my passion for success" – Willy Molina.

A breakdown of territory responsibility and contact information, can be found on our website: https://akebonobrakes.com/aftermarket.


Edward Gerhardt
Akebono Brake Corporation
(248) 303-3928

Jennifer Lajcaj
Akebono Brake Corporation
(248) 320-0017


About Akebono Brake Corporation

Akebono Brake Corporation, North America’s leading supplier of advanced braking systems and pioneer of ceramic friction technology.  A leader in ceramic friction material development and production, with a focus on noise, vibration and harshness (NVH), analysis and control.  Akebono sells Ultra-Premium Ceramic Disc Brake Pads, Made in the USA for the Automotive Aftermarket under the brands ProACT, EURO and Akebono Performance.                                          

For more information, visit www.akebonobrakes.com


 About Akebono Brake Industry Co, Ltd.

Akebono Brake Industry Co., Ltd. (TSE: 7238), founded in 1929, is a world leader in advanced brake and friction material development and production. The Akebono Group operates R&D centers and manufacturing facilities worldwide, including in Japan, the United States, Europe and Asia.

For more information, visit www.akebono-brake.com/english/index.html

Proudly Made in the USA

Akebono Brakes are trusted by manufacturers globally, delivering superior braking power, quiet performance, and longer rotor and pad life. As a pioneer of ceramic friction technology, Akebono is proud to manufacture 100 percent of its aftermarket brakes in the USA. Enjoy a smoother ride and clean wheels with Akebono Brakes.