Farmington Hills, Mich. – September 30, 2019 – Akebono Brake Corporation kick-offs “The Hardware You Need, With The Brakes You Trust” campaign.  

“In an effort to bring product awareness to the expanded product line,  that now includes over 400 part numbers with premium 301 stainless steel abutment hardware in the box.  Print and digital advertisements, literature, and give-a-ways all point to a new dedicated landing page that includes detailed information with part number tables for the changes that are taking place” stated Edward Gerhardt, Marketing & Data Services Manager at Akebono.  “The information on our website talks specifically about the 192 numbers that were added last December and impacted by the transition.  The web-page and information contained within, is designed to be usable for Akebono consumers at all levels; distributors, jobbers, professional installers, and even the do-it-yourselfers.”

It should be noted, that Akebono is also planning to closely tie the campaign to the AAPEX 2019 event, where they will be presenting on the main floor in booth # 843, highlights include, customized booth graphics, product displays, literature and a contest for qualified attendees.

“We welcome everyone in attendance, to stop by and check it all out; talk directly with Akebono engineers, product managers or sales personnel.  All eligible on-site participants that enter the contest, will be given the opportunity to guess the quantity of premium 301 stainless steel pieces that are contained in the large on-floor display.  At least one grand prize of a $500 gift card (multiple correct answers or closest without going over ties will all get $500) will be given away, plus 25 runner-up prize packs that include a high-quality insulated mug and an assortment of Akebono branded swag” said Gerhardt.

Additionally, all entrants will also be eligible to win a $500 gift card awarded by random drawing.

The product awareness campaign will continue through the end of the year, and is expected to conclude sometime in the first half of 2020 after the transition of parts has been completed.

The webpage can be viewed here: https://akebonobrakes.com/hardware


Edward Gerhardt
Akebono Brake Corporation
(248) 489-7418

Jennifer Lajcaj
Akebono Brake Corporation
(248) 994-7796



Akebono Brake Corporation, North America’s leading supplier of advanced braking systems and pioneer of ceramic friction technology.  A leader in ceramic friction material development and production, with a focus on noise, vibration and harshness (NVH), analysis and control.  Akebono sells Ultra-Premium Ceramic Disc Brake Pads, Made in the USA for the Automotive Aftermarket under the brands ProACT, EURO and Akebono Performance.  https://akebonobrakes.com/


Akebono Brake Industry Co., Ltd. (TSE: 7238), founded in 1929, is a world leader in advanced brake and friction material development and production. The Akebono Group operates R&D centers and manufacturing facilities worldwide, including in Japan, the United States, Europe and Asia.  For more information, visit www.akebono-brake.com/english/index.html.



Proudly Made in the USA

Akebono Brakes are trusted by manufacturers globally, delivering superior braking power, quiet performance, and longer rotor and pad life. As a pioneer of ceramic friction technology, Akebono is proud to manufacture 100 percent of its aftermarket brakes in the USA. Enjoy a smoother ride and clean wheels with Akebono Brakes.