Farmington Hills, Mich. — November 27, 2018 — Akebono Brake Corporation announces the promotion of Borise Cota to National Sales Manager for the company’s North American Aftermarket Operations. For the last 18 years Cota has led the Western Region as well as oversaw the Canadian market.
“Borise’s aftermarket experience, technological knowledge, history with the company and exemplary relationships with Akebono’s customers make him a natural fit for the national sales position,” said Wilm Uhlenbecker, President and CEO, Akebono Brake Corporation. “We congratulate his past achievements and look for even greater accomplishments in his new role.”
Cota was part of the original sales team when Akebono launched its US Aftermarket division in 2000. He will continue to be based in San Diego, California and report to Russ Stebbins, Director of Aftermarket Business Unit Americas.
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Akebono Brake Corporation is a leader in advanced brake and friction material development and production, with a focus on noise, vibration and harshness (NVH) analysis and control. Akebono manufactures a wide range of brake friction materials and foundation brake assemblies, including disc brake calipers and drum brakes. The company’s commitment to innovation, process improvement, quality control and customer service has positioned it as a key resource for leading OEMs, Tier I brake suppliers and the automotive aftermarket. For more information, visit www.akebonobrakes.com.
Akebono Brake Industry Co., Ltd. (TSE:7238), founded in 1929, is a world leader in advanced brake and friction material development and production. The Akebono Group operates R&D centers and manufacturing facilities worldwide, such as in Japan, the United States, Europe and Asia. Akebono has been supplying and jointly developing brake systems with the McLaren Formula 1 team since 2007. For more information, visit www.akebono-brake.com/english/index.html.
The Quell Group
Akebono Brakes are trusted by manufacturers globally, delivering superior braking power, quiet performance, and longer rotor and pad life. As a pioneer of ceramic friction technology, Akebono is proud to manufacture 100 percent of its aftermarket brakes in the USA. Enjoy a smoother ride and clean wheels with Akebono Brakes.