The Auto Care Association’s Import Vehicle Community Awarded Akebono’s People of Akebono advertising campaign “Best Merchandising/Advertising of a Product for Import Cars or Trucks”.

Farmington Hills, Mich. - Oct. 31, 2018 -  The Akebono team, led by Dr. Wilm Uhlenbecker, President and CEO, accepted the award Tuesday at the 2018 Automotive Aftermarket Product Expo (AAPEX) in Las Vegas, NV.

“The People of Akebono ad campaign was introduced in 2018 to showcase the many faces of the brand, including those who engineer our aftermarket brake pads and those who use them – installers, shop owners and technicians,” said Wilm Uhlenbecker, President and CEO, Akebono Brake Corporation. “Each ad celebrates our dedicated employees, valued customers and continued focus on US manufacturing and R&D.”

The Import Vehicle Community considered various contenders for import vehicle product and marketing solutions in ten categories. Winners are selected based on superiority in areas of commercial success, quality of reputation, market demand, distribution, presentation and packaging, and highest profit potential for the distribution chain.

Akebono Pro-ACT®, EURO® and Performance® Ultra-Premium Brake Pads are engineered for an application-specific fit for each unique import, domestic or Asian vehicle model. Its proprietary materials based in Akebono Ceramic Technology® provide consistent, smooth stopping power, reduced rotor and pad wear over time, and virtually eliminate brake dust and noise. Visit to learn more.

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About Akebono Brake Corporation

Akebono Brake Corporation is a leader in advanced brake and friction material development and production, with a focus on noise, vibration and harshness (NVH) analysis and control. Akebono manufactures a wide range of brake friction materials and foundation brake assemblies, including disc brake calipers and drum brakes. The company’s commitment to innovation, process improvement, quality control and customer service has positioned it as a key resource for leading OEMs, Tier I brake suppliers and the automotive aftermarket. For more information, visit

About Akebono Brake Industry Co., Ltd.

Akebono Brake Industry Co., Ltd. (TSE: 7238), founded in 1929, is a world leader in advanced brake and friction material development and production. The Akebono Group operates R&D centers and manufacturing facilities worldwide, including in Japan, the United States, Europe and Asia. Akebono has been supplying and jointly developing brake systems with the McLaren Formula 1 team since 2007. For more information, visit



Chelsea Komblevicz

The Quell Group

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Proudly Made in the USA

Akebono Brakes are trusted by manufacturers globally, delivering superior braking power, quiet performance, and longer rotor and pad life. As a pioneer of ceramic friction technology, Akebono is proud to manufacture 100 percent of its aftermarket brakes in the USA. Enjoy a smoother ride and clean wheels with Akebono Brakes.