Akebono Continues to Set Industry Benchmark for Friction Technology

  • Company's EURO and Performance lines are already compliant with 2021 regulations
  • Made in USA

Farmington Hills, Mich. - (Feb. 26, 2014) - Akebono Brake Corporation today announced that both its EURO and Performance brake pad lines are already fully-compliant with state regulations that require low copper content in brake pads beginning in the year 2021. In fact, these pads have been compliant with the stringent formulae called for in the regulations since the product lines were launched in 2005.

“Akebono has for years been a leader in friction technology development, as is evident in the performance of our pads and the fact that they met the 2021 regulations 16 years in advance,” said Ken Selinger, Director, Akebono Aftermarket sales and marketing. “In addition, our Pro-ACT, EURO and Performance lines are made in the USA, something that differentiates us from the competition.”

As the originators of ceramic brake technology, Akebono offers the most application-specific friction formulations in the market. Akebono’s ultra-premium ceramic brake pads are OE-engineered to enhance the model-specific performance demanded by each vehicle.

“Our continued focus on leading with technology allows Akebono to meet 2021 regulations without compromising the superior performance our customers have come to expect from us,” added Selinger.

Akebono's friction products are factory-installed on more than 270 models and the company has become known as the OEM brand of choice in the aftermarket.

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About Akebono Brake Industry Co., Ltd.

Akebono Brake Industry Co., Ltd. (TSE:7238), founded in 1929, is a world leader in advanced brake and friction material development and production. The Akebono Group operates R&D centers in Japan, the United States, France, United Kingdom, China and ASEAN and decided to establish a new one in Reims, France and has wholly owned or affiliated manufacturing facilities worldwide. Akebono recorded net sales of 236 billion yen in the fiscal year ended March 31, 2014, and employs over 9,000 people worldwide on a consolidated basis. As a technology partner to the McLaren Mercedes Formula 1 team, Akebono has been supplying and jointly developing brake systems since 2007.

For more information, visit www.akebono-brake.com/english/index.html.

About Akebono Brake Corporation

Akebono Brake Corporation, North America’s leading supplier of advanced brake technology, is a leader in advanced brake and friction material development and production, with a focus on noise, vibration and harshness (NVH) analysis and control.

For more information, visit www.akebonobrakes.com.

Proudly Made in the USA

Akebono Brakes are trusted by manufacturers globally, delivering superior braking power, quiet performance, and longer rotor and pad life. As a pioneer of ceramic friction technology, Akebono is proud to manufacture 100 percent of its aftermarket brakes in the USA. Enjoy a smoother ride and clean wheels with Akebono Brakes.