Akebono EURO Wins Best Overall Import Product Line at AAPEX!

Farmington Hills, Mich. – November 6, 2019 – Akebono Brake Corporation has been awarded 2019 “Best Overall Import Aftermarket Product Line,” for Akebono EURO® Ultra-Premium Ceramic Disc Brake Pads by the Import Vehicle Community, Product and Marketing Awards held at AAPEX in Las Vegas, Nevada.

Group Award Photo

This marks the fourth time the Akebono EURO line has been recognized as the best overall aftermarket part for import vehicles.  Akebono EURO Ultra-Premium Disc Brake Pads, once again stand out for their unique braking solution; longer-lasting, rotor friendly brake pads that are also low-dusting and gives smooth, strong and quiet braking for European vehicles. 

"Akebono’s EURO line continues to offer unprecedented quality and customer satisfaction. The EURO line now includes premium 301 stainless steel abutment clip hardware and electronic wear sensors in part numbers, where applicable, giving users even more reasons, to like the product and more value in the box.  This award puts an exclamation point on the progress and achievements the team has made in 2019” stated Edward Gerhardt Marketing and Data Service Manager, Akebono Brake Corporation.  “To be a multi-time winner of this award really says something, about the product that we continue to develop and expand; adding almost 30 parts to the line in the last 12 months.  I want to give a special thanks to Kirby Pruitt and Jeff Lyvers, who are the lifeblood of our product team, pushing the product enhancements and expansion, to Jennifer Lajcaj, who assists me in marketing this award-winning product, to the Customer Service and Sales Teams, who facilitate the sales of this great product and last, but not least all that are involved in making this high-quality product in our Glasgow, KY plant – Proudly Made in the USA!”  

Learn about our award-winning EURO line here


Edward Gerhardt
Akebono Brake Corporation
(248) 489-7418

Jennifer Lajcaj
Akebono Brake Corporation
(248) 994-7796


Akebono Brake Corporation, North America’s leading supplier of advanced braking systems and pioneer of ceramic friction technology.  A leader in ceramic friction material development and production, with a focus on noise, vibration and harshness (NVH), analysis and control.  Akebono sells Ultra-Premium Ceramic Disc Brake Pads, Made in the USA for the Automotive Aftermarket under the brands ProACT, EURO and Akebono Performance®. For more information, visit www.akebonobrakes.com


Akebono Brake Industry Co., Ltd. (TSE: 7238), founded in 1929, is a world leader in advanced brake and friction material development and production. The Akebono Group operates R&D centers and manufacturing facilities worldwide, including in Japan, the United States, Europe and Asia.  For more information, visit www.akebono-brake.com/english/index.html.