Akebono EURO Wins Best Problem-Solver For Import Vehicles At AAPEX!

Farmington Hills, Mich. – November 9, 2021 – Akebono Brake Corporation has been awarded 2021 “Best Problem-Solver for Import Vehicles” by the Import Vehicle Community, Product and Marketing Awards held at AAPEX in Las Vegas, Nevada.  The winning entry was Akebono EURO® Ultra-Premium Ceramic Disc Brake Pads for 2012-2021 BMW Sedans and Coupes with Blue-Caliper/Performance Brake Package; EUR1880 (front) and EUR1656 (rear) brake pad kits.

Akebono IVC Problem Solver Award

The award-winning Akebono EURO Ultra-Premium Disc Brake Pad line was recognized for excellent braking performance across a wide spectrum of brake temperatures, while virtually eliminating brake dust and noise, on top of extending the life of the brake rotors and the brake pads themselves.  The end result is happy vehicles owners; a lot less daily/weekly wheel cleaning, and increasing the time between, brake service; saving you time and money!

“Smooth, quiet and dust-free braking for European vehicle owners is a welcome surprise to many of our first-time customers, but over the years, we have built a strong following and it’s common for us to get inquiries, from owners looking for our brake pads, for their brand new European vehicle” stated Edward Gerhardt Marketing and Data Service Manager, Akebono Brake Corporation.  “This is not the first time our EURO Ultra-Premium Disc Brake Pad line has won an award, and I hope it’s not the last.  We continue to expand the offering and have many new numbers coming out soon”

“I would like to take this time to thank our manufacturing, purchasing, product and customer service teams, the last 20 months have presented unique challenges for every department, and every team-member, the combined dedication and effort has allowed us to shine, in seemingly impossible situations.  I am so proud to be part of this organization, and the high-quality products we offer to the Independent Aftermarket that are made in our Glasgow, KY plant – Proudly Made in the USA!” 

Learn about our award-winning EURO line here


Edward Gerhardt
Akebono Brake Corporation
(248) 303-3928

Jennifer Lajcaj
Akebono Brake Corporation
(248) 320-0017


About Akebono Brake Corporation

Akebono Brake Corporation, North America’s leading supplier of advanced braking systems and pioneer of ceramic friction technology.  A leader in ceramic friction material development and production, with a focus on noise, vibration and harshness (NVH), analysis and control.  Akebono sells Ultra-Premium Ceramic Disc Brake Pads, Made in the USA for the Automotive Aftermarket under the brands ProACT, EURO and Akebono Performance.                                          

For more information, visit www.akebonobrakes.com


About Akebono Brake Industry Co, Ltd.

Akebono Brake Industry Co., Ltd. (TSE: 7238), founded in 1929, is a world leader in advanced brake and friction material development and production. The Akebono Group operates R&D centers and manufacturing facilities worldwide, including in Japan, the United States, Europe and Asia.

For more information, visit www.akebono-brake.com/english/index.html