Akebono Introduces Eight New Part Numbers, Expanding Aftermarket Coverage for More Than 2 Million Vehicles

Farmington Hills, Mich. – May 23, 2018 – Akebono Brake Corporation has recently introduced eight new part numbers to its Pro-ACT®, Performance® and EURO® Ultra-Premium Ceramic Disc Brake Pad lines, expanding vehicle coverage by 2.1 million vehicles.

The part introductions add coverage to 12 late model vehicles from GM, Honda, Hyundai, Kia and Mercedes-Benz. Of the eight new part numbers, five are Pro-ACT, one is Performance and two are EURO Ultra-Premium Brake Pad applications. A complete listing of Akebono applications can be found in the web-catalog at akebonobrakes.com or showmetheparts.com/akebono.


“The extension of our product lines allows technicians to pass along the safety, reliability and performance guaranteed by Akebono to more drivers,” said Amanda Konja, Assistant Marketing Manager, Akebono. “When installing Akebono, technicians also have the opportunity to earn rewards and win big prizes during our spring promotion.”

All new part numbers are eligible for tracking in the Akebono Brake into the Action rewards promotion through June 30. Brake into the Action offers technicians unlimited rewards when they install Akebono Pro-ACT®, EURO® and Performance® Ultra-Premium Ceramic Brake Pads. In addition to earning incentives, for each set of ten kits installed, participants receive an entry into a random drawing to win one of ten big prizes, valued up to $10,000 each. Learn more and Brake into the Action at AkebonoPromo.com.

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About Akebono Brake Corporation

Akebono Brake Corporation is a leader in advanced brake and friction material development and production, with a focus on noise, vibration and harshness (NVH) analysis and control. Akebono manufactures a wide range of brake friction materials and foundation brake assemblies, including disc brake calipers and drum brakes. The company’s commitment to innovation, process improvement, quality control and customer service has positioned it as a key resource for leading OEMs, Tier I brake suppliers and the automotive aftermarket. For more information, visit www.akebonobrakes.com.

About Akebono Brake Industry Co., Ltd.

Akebono Brake Industry Co., Ltd. (TSE: 7238), founded in 1929, is a world leader in advanced brake and friction material development and production. The Akebono Group operates R&D centers and manufacturing facilities worldwide, including in Japan, the United States, Europe and Asia. Akebono has been supplying and jointly developing brake systems with the McLaren Formula 1 team since 2007. For more information, visit www.akebono-brake.com/english/.


Chelsea Komblevicz
The Quell Group
(248) 649-8900

Ken Selinger
Akebono Brake Corporation
(248) 994-7942