Akebono Launches “Spring Brake Rewards” Incentives for Professional Technicians

Farmington Hills, Mich. — April 11, 2017 — Akebono Brakes is rewarding professional technicians with incentives when they install Akebono Ultra-Premium ceramic disc brake pads this spring. The Akebono “Spring Brake Rewards” program offers technicians unlimited rewards starting at only three sets of Akebono Pro-ACT®, EURO®, and Performance® Ultra-Premium ceramic brake pads installed. The promotion runs April 10 through May 31.

“The Spring Brake Rewards program recognizes the hardworking teams that deliver superior products and service to their customers every day,” said Ken Selinger, director of Akebono Aftermarket sales and marketing. “This promotion is Akebono’s way of saying ‘thank you’ as well as creating enthusiasm for high-quality products. Technicians’ customers—and their wallets—will be delighted!”

Participation in the promotion is easy and entirely online. Technicians can register and create an account at AkebonoPromo.com. Once an account is created, claims are submitted by entering the unique serial number on each pad kit installed and by selecting the corresponding part number. Technicians accrue entries, and as they reach any multiples of 3, 10, or 18 kits, they can redeem the rewards (once or multiple times). Upon redemption, participants select the desired virtual gift code(s) from a number of online retailers.

“Professional technicians know that when they install Akebono brake pads, they are rewarded with satisfied customers, fewer comebacks, greater profitability, and now, even an attractive reward,” added Selinger.

The Spring Brake Rewards program is open to professional technicians in the U.S., Canada, Mexico, Guatemala, Colombia, Costa Rica, Panama, Honduras, Ecuador, Peru, Chile and the Dominican Republic.

Visit akebonobrakes.com or AkebonoPromo.com for additional details, rules and restrictions.

#  #  #

About Akebono Brake Corporation

Akebono Brake Corporation is a leader in advanced brake and friction material development and production, with a focus on noise, vibration and harshness (NVH) analysis and control. Akebono manufactures a wide range of brake friction materials and foundation brake assemblies, including disc brake calipers and drum brakes. The company’s commitment to innovation, process improvement, quality control and customer service has positioned it as a key resource for leading OEMs, Tier I brake suppliers and the automotive aftermarket. For more information, visit www.akebonobrakes.com.

About Akebono Brake Industry Co., Ltd.

Akebono Brake Industry Co., Ltd. (TSE:7238), founded in 1929, is a world leader in advanced brake and friction material development and production. The Akebono Group operates R&D centers and manufacturing facilities worldwide, such as in Japan, the United States, Europe and Asia. Akebono has been supplying and jointly developing brake systems with the McLaren Formula 1 team since 2007. For more information, visit www.akebono-brake.com/english/index.html.


Chelsea Komblevicz
The Quell Group
(248) 649-8900

Ken Selinger

Akebono Brake Corporation
(248) 994-7942

Proudly Made in the USA

Akebono Brakes are trusted by manufacturers globally, delivering superior braking power, quiet performance, and longer rotor and pad life. As a pioneer of ceramic friction technology, Akebono is proud to manufacture 100 percent of its aftermarket brakes in the USA. Enjoy a smoother ride and clean wheels with Akebono Brakes.