Akebono Releases 31 New Part Numbers, Expanding Aftermarket Coverage for Akebono Ultra-Premium Ceramic Disc Brake Pads

Farmington Hills, Mich. — March 08, 2018 — Akebono Brake Corporation released 31 new part numbers, expanding vehicle coverage of its Pro-ACT®, Performance® and award-winning EURO® Ultra-Premium Ceramic Disc Brake Pad lines by almost nine million vehicles.

The part introductions add coverage to 22 late model vehicles from Audi, Mazda, Mercedes-Benz and Volkswagen.  A complete listing of Akebono applications can be found in the web-catalog at akebonobrakes.com or showmetheparts.com/akebono.

“We are proud to maintain our commitment to US manufacturing while meeting increasing demand for Akebono Ultra-Premium aftermarket brake pad products,” said Amanda Konja, Assistant Marketing Manager, Akebono. “This product expansion comes at an excellent time because Akebono plans to kick off its spring Brake into the Action promotion.”

The upcoming promotion will offer professional technicians monetary rewards and a chance to win prizes when they install Akebono Pro-ACT, EURO and Performance Ultra-Premium Ceramic Brake Pads. Receive announcement emails for the spring promotion and other timely news by signing up for The Road Ahead emails at akebonobrakes.com.

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About Akebono Brake Corporation

Akebono Brake Corporation is a leader in advanced brake and friction material development and production, with a focus on noise, vibration and harshness (NVH) analysis and control. Akebono manufactures a wide range of brake friction materials and foundation brake assemblies, including disc brake calipers and drum brakes. The company’s commitment to innovation, process improvement, quality control and customer service has positioned it as a key resource for leading OEMs, Tier I brake suppliers and the automotive aftermarket. For more information, visit www.akebonobrakes.com.

About Akebono Brake Industry Co., Ltd.

Akebono Brake Industry Co., Ltd. (TSE: 7238), founded in 1929, is a world leader in advanced brake and friction material development and production. The Akebono Group operates R&D centers and manufacturing facilities worldwide, including in Japan, the United States, Europe and Asia. Akebono has been supplying and jointly developing brake systems with the McLaren Formula 1 team since 2007. For more information, visit www.akebono-brake.com/english/.

Contact

Edward Gerhardt
Akebono Brake Corporation
(248) 489-7418
Edward.Gerhardt@akebono-usa.com