November 11, 2024 – Akebono Brake Corporation proudly announces that our Akebono EURO® Ultra-Premium Ceramic Brake Pads, part number EUR1867, has received the prestigious Import Vehicle Community (IVC) award for Best Overall Aftermarket Product or Product Line for Import Vehicles. This accolade celebrates Akebono's commitment to high-quality braking solutions for European vehicles, delivering exceptional performance and durability.
The Akebono EURO brake pads were specifically engineered to address common challenges in European braking, such as noise, vibration, harshness (NVH), dust, and pedal pulsation (DTV). Designed with BMW models in mind, part number EUR1867 ensures compatibility with a range of vehicles, including models with electronic wear sensors, further broadening the pad’s application to both luxury and high-performance import vehicles.
"Receiving this award from the Import Vehicle Community is a testament to the exceptional engineering and attention to detail that goes into each of our products," said Kirby Pruitt, Product Development Manager at Akebono. "The Akebono EURO brake pads represent our commitment to delivering clean, quiet, and long-lasting braking solutions for European cars, ensuring our customers enjoy a refined and reliable driving experience."
Akebono's EUR1867 brake pads are tailored for specific BMW models, from the BMW 330i to the electric BMW i4, meeting the demands of high-performance driving and environmentally conscious consumers alike. These pads feature a low-dust formula that helps maintain clean wheels, advanced noise-dampening technology for a quieter ride, and superior durability that reduces the frequency of brake replacements.
This award underscores Akebono's leadership in the aftermarket segment, with a focus on continuous improvement and sustainability in automotive braking technology.
Visit our website and check out the award-winning EURO line.
Kirby Pruitt
Akebono Brake Corporation
Kirby.Pruitt@akebono-usa.com
About Akebono Brake Corporation
Akebono Brake Corporation, North America’s leading supplier of advanced braking systems and pioneer of ceramic friction technology. A leader in ceramic friction material development and production, with a focus on noise, vibration and harshness (NVH), analysis and control. Akebono sells Ultra-Premium Disc Brake Pads, Made in the USA for the Automotive Aftermarket under the brands ProACT, EURO, Akebono Performance, and Severe Duty.
For more information, visit www.akebonobrakes.com
About Akebono Brake Industry Co, Ltd.
Akebono Brake Industry Co., Ltd. (TSE: 7238), founded in 1929, is a world leader in advanced brake and friction material development and production. The Akebono Group operates R&D centers and manufacturing facilities worldwide, including in Japan, the United States, Europe and Asia.
For more information, visit www.akebono-brake.com/english/index.html.