Farmington Hills, Mich. – December 3, 2019 – Last month, the Akebono Team, put visitors of their “The Hardware You Need, with the Brakes You Trust” themed booth at AAPEX 2019 in Las Vegas, Nevada guessing ability to the test; where we gave eligible participants an opportunity to guess the total quantity of premium 301 stainless steel pieces contained in the show-floor display. The contest was developed to bring awareness to a recent product expansion, that Akebono now offers abutment clip hardware for all popular applications across all three brands; ProACT, EURO and Akebono Performance, totaling over 400 part numbers.

"A special thanks for all that visited our #AAPEX19 booth and participated in our contest. Congratulations to all the winners with prizes totaling almost $3,000!  The actual number of pieces was 4,644 pieces and we had an amazingly close guess of 4,640!” stated Edward Gerhardt Marketing and Data Service Manager, Akebono Brake Corporation. "The contest was a huge success, the sales team and customers had a lot of fun with it, interacting and bringing awareness to the changes of our product!  A special thanks to my team, that helped me count the clips and assemble the display."

  Grand Prize Winner:
 - Gordon Lew, from Performance Automotive - San Jose, CA - $500 Visa Reward Gift Card

Random Drawing Winner:
 - Bernard Tansey, from Dub Clinic - Santa Clara, CA - $500 Visa Reward Gift Card

First Runner-Up:
 - Jeff D. of Atlanta, GA - $100 Visa Reward Gift Card & Akebono Prize Pack.

Additionally, we had a total of 29 “Runner-Up” Prize-Pack Winners, that received a slew of Akebono branded swag; YETI tumbler, baseball hat, t-shirt, Can KOOZIES, Ink Pens, Note Pads, and Official Lanyard and Handy Tote.

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“The Road Ahead” By Akebono:

Akebono Aftermarket Facebook Page:

For more details on Akebono’s hardware expansion please visit:

Complete List of Runner-Up Prize-Pack Winners:
(Sorted Alphabetically by First Name, Last Name Initial, City, State)

Adam T. - Maple Ridge, BC
Adamo B. - Calgary, AB
Adrian M. - Moraga, CA
Ariana R. - Santo Domingo, DK
David W. - Melbourne, AU
Dwayne W. - Grand Prairie, TX
Ed S. - Lynnwood, WA
Elizabeth W. - Fairbanks, AK
Erik R. - Santo Domingo, DK
Hal E. - Thousand Oaks, CA
Howard S. - Saddle Brook, NJ
Ian A. - Santa Rosa, CA
Jeff H. - Oxnard, CA
Jeff W. - Upland, CA
Jeremy G. - Moraga, CA
Jim A. - Butte Falls, OR
Jon H. - Didsbury, AB
Lance G. - Denver, NC
Lowell B. - Neenah, WI
Mike H. - Wadsworth, OH
Mike L. - Brighton, CO
Pete R. - Naperville, IL
Phil T. - Raleigh, NC
Remy S. - Denver, CO
Richard O. - Mesquite, NV
Salvatore D. - West Haven, CT
Sonia S. - Cottonwood, AZ
Stella S. - Boca Raton, FL
Timothy T. - Spokane, WA

Contact Information:
Edward Gerhardt
Akebono Brake Corporation
(248) 489-7418

Jennifer Lajcaj
Akebono Brake Corporation
(248) 994-7796

About Akebono Brake Corporation Akebono Brake Corporation, North America’s leading supplier of advanced braking systems and pioneer of ceramic friction technology. A leader in ceramic friction material development and production, with a focus on noise, vibration and harshness (NVH), analysis and control. Akebono sells Ultra-Premium Ceramic Disc Brake Pads, Made in the USA for the Automotive Aftermarket under the brands ProACT, EURO and Akebono Performance®. For more information, visit

About Akebono Brake Industry Co, Ltd. Akebono Brake Industry Co., Ltd. (TSE: 7238), founded in 1929, is a world leader in advanced brake and friction material development and production. The Akebono Group operates R&D centers and manufacturing facilities worldwide, including in Japan, the United States, Europe and Asia. For more information, visit

Proudly Made in the USA

Akebono Brakes are trusted by manufacturers globally, delivering superior braking power, quiet performance, and longer rotor and pad life. As a pioneer of ceramic friction technology, Akebono is proud to manufacture 100 percent of its aftermarket brakes in the USA. Enjoy a smoother ride and clean wheels with Akebono Brakes.