Farmington Hills, Mich. – August 13, 2020 – Akebono Brake Corporation is pleased to announce the appointment of Mike Eldard to National Sales Manager of the Aftermarket.


Prior Akebono roles held include Pacific Northwest District and Western Region Sales Manager as well as Account Manager for Genuine Parts Company/NAPA. Mike’s entire career has been in the Automotive Aftermarket, where he started out as a counterman of a local auto parts store in Ogden, Utah. Prior to joining Akebono, Mike was Director of Sales for Cooper Industries Moog Automotive Division and Western Regional Sales & Service Manager at SystemOne Technologies. In his new role, Mike will lead all Regional and District Sales Managers and Sales Agencies in the US, Canada, Mexico and Latin America. Mike will maintain his GPC/NAPA responsibilities.

Additionally, Mike Dunn has been elevated to fill the Western Region Sales Manager position vacated by Mr. Eldard. Mike Dunn’s responsibility now includes all Western and South-Central States. Mr. Dunn joined the Akebono Team in 2019 and comes to us with years of experience at Federal-Mogul Motorparts as a Division Sales Manager. Mike will continue to manage all of his current customer accounts in the Pacific Northwest and Northern California territory where he resides.

Other changes to our Aftermarket sales force include: Brian Horvath’s National Group Sales Manager duties will expand to support select regional customers and Dom Ramirez, Eastern Region District Sales Manager, will continue to be based in Chicago and cover his Mid-West Territory as well as oversee key Akebono customers in Mexico and Latin America.

The remainder of our Aftermarket Field Sales Force include Lane Zemba, based in Los Angeles and responsible for Southern California, Nevada and Arizona; Michael Bruening, based in Texas and responsible for all South-Central States; Mike Spain, based in North Carolina, covering all South Eastern States; and Bill Perlmutter, based in Connecticut covering Pennsylvania, New York and all North Eastern States.

A complete breakdown of territory responsibility and contact information, for each can be found on our website: https://akebonobrakes.com/aftermarket.


Edward Gerhardt
Akebono Brake Corporation
(248) 303-3928

Jennifer Lajcaj
Akebono Brake Corporation
(248) 320-0017

About Akebono Brake Corporation

Akebono Brake Corporation, North America’s leading supplier of advanced braking systems and pioneer of ceramic friction technology.  A leader in ceramic friction material development and production, with a focus on noise, vibration and harshness (NVH), analysis and control.  Akebono sells Ultra-Premium Ceramic Disc Brake Pads, Made in the USA for the Automotive Aftermarket under the brands ProACT, EURO and Akebono Performance.                                           

For more information, visit www.akebonobrakes.com


About Akebono Brake Industry Co, Ltd.

Akebono Brake Industry Co., Ltd. (TSE: 7238), founded in 1929, is a world leader in advanced brake and friction material development and production. The Akebono Group operates R&D centers and manufacturing facilities worldwide, including in Japan, the United States, Europe and Asia.

For more information, visit www.akebono-brake.com/english/index.html.

Proudly Made in the USA

Akebono Brakes are trusted by manufacturers globally, delivering superior braking power, quiet performance, and longer rotor and pad life. As a pioneer of ceramic friction technology, Akebono is proud to manufacture 100 percent of its aftermarket brakes in the USA. Enjoy a smoother ride and clean wheels with Akebono Brakes.